Iyengar and Kinder: News that matters
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Iyengar and Kinder. 1987. News that matters.
The media can change our (expressed) opinions without changing our (underlying) attitudes at all, through priming, framing, and agenda setting. Thus, political campaigns don't change our minds; they try to make us think about considerations that will lead us to support one candidate over another. The authors back up their arguments with experimental evidence.
See Zaller (1992) for a development of this logic.
Main Causal Mechanisms
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